Who we are

Reviving the essence of laundry

Apogée refines fabric care through a curated collection of laundry products infused with meticulously crafted fragrances that mirror the artistry of a fine perfume. Using the profound impact of scent and artisanal craftsmanship, Apogée revivesthe essence of laundry's rich heritageand inherent storytelling nature.


Utilitarian Luxury

We believe in carrying laundry's intricate historical backround, one once characterized as a pivotal gathering point connecting communities and strengthening social bonds. Apogée goes beyond merely providing high-quality detergent; it strives to create an escape from the ordinary. 

OUR ETHOS

The Foundation

To transcend the mundane into immersive sensory experiences

To craft laundry scents with the artistery of a fine perfume

To be a companion as the day unfolds with lingering scents

To effectively cleanse items without harming durability, promoting longevity

To embrace skin with softness by prioritizing essential ingredients

Our carefully crafted fine fragrances, typically exclusive to luxury perfumes,
live through the washing cycle and linger on fabric without requiring additional boosters.

Scent

Committed to utilizing premium ingredients with a strong sense of responsibility, our laundry collection speaks to conscientious consumers, considering various aspect of modern living.

Ingredients

Addressing the industry's tendency to neglect brand loyalty efforts, we are dedicated to cultivating community
online and offline, fostering an elevated identity that shines on shelves rather
than hidden in cabinets. 

Community

PRODUCT LINE

The Apogée Experience

Apogée enhances the art of laundry, all the while remaining committed to the essential fabric care products that have consistently simplified people's lives. We excel in core products, taking it a step further by offering a variety of captivating scents to select from.